Most People Never Discover What They're Meant To Do
Last year something felt off in my business.
Which is strange because the year before in 2024 I:
-Hit 6 figures
Thought I was building my dream biz
Helped a lot of people get clients on LinkedIn
So I couldn’t quite put my finger on what didn’t feel right…
All I knew was I wasn’t inspired to write content anymore.
I didn’t get fired up to start work in the morning like I did the year before.
My obsessiveness over my craft pretty much disappeared.
And my business took the hit.
After a lot of self reflection and brutal honesty with myself…
I realized what happened.
→ I was building in the wrong direction
I don’t regret what I built.
It was actually crucial to my skill development and confidence with online business.
But the thought of helping people get clients on LinkedIn for the next 10 years does not get me excited.
It’s not deep enough.
It’s not what I feel pulled to do.
And it’s out of alignment with my heart’s task.
Before I go on you might be wondering what the hell I mean by ‘heart’s task’.
And even though it’s fairly straight forward in the name,
Here’s what I mean…
Your heart’s task is what you were meant to do.
The path you’ve always felt pulled to master.
The path most aligned with you, your skills, your interests and passions…
And that will create the most value for the world
If this sounds fluffy or overly spiritual to you right now… fair.
But hear me out.
This isn’t some mystical concept.
We’ve all experience it… but most of us ignore it or don’t realize it when it shows itself.
It’s what you obsess about when nobody is watching.
It’s what you kept getting pulled back to as a kid.
It’s what you wish you could do if there was nothing stopping you.
What I’m saying is…
Everyone has one.
And it’s not ‘just to work and make some money’.
To realize it though, you have to slow down a bit.
You have to remove distractions and reflect for a while (like I did after how I felt last year).
If you don’t feel anything calling you yet it’s fine.
Confusion is a solid starting point.
It’s proof you haven’t dug deep enough and ran the right experiments yet.
And it’s not like you have to quit everything you’re doing tomorrow.
We all have responsibilities, I get it.
Right now it’s just about awareness.
When I first started going down this route (following my heart’s task), my biggest worry was wondering if I would pick the wrong thing and waste years.
But then I remembered what happened when I didn’t choose at all…
And how misaligned I felt.
That put an end to it pretty quick.
The deeper I dug the more obvious it became that the misalignment came from meeting other people’s expectations.
Especially in the online business space.
Purpose, fulfillment, direction…
They’re all after thoughts.
Everyone pushes making money, increasing status, and looking good.
The trap is real.
You also hear this a lot → “People who follow passion go broke”
But these are the same people who hate what they’ve built and feel 0 fulfillment.
I want the exact opposite.
We only get one life.
Have you ever heard of the sunk-cost fallacy?
It’s the tendency to keep investing time, money, or energy into something mainly because you’ve already invested so much…
Even when continuing no longer makes sense for your future.
The reason I bring this up is because this cognitive bias won’t just keep you stuck.
It’ll lead to a life of regret.
So I know all this sounds nice and cute.
But you probably want to know how to find this magic ‘heart’s task’ I keep talking about.
Here’s the key though…
It’s not magic.
There are 3 simple steps to identify it, and it’s at the intersect of all of them:
Finding Your Heart’s Task
What you’re naturally pulled to
We all have a unique blend of passions/interests/hobbies, that blend is where the magic happens.
Make a list of every single one from your childhood.
Once you're done, do the same for your life right now.
Then what you want to do is find the common threads between them.
***For me I loved basketball, magic, breakdancing, and rapping.
I still love all of them.
After looking for common threads, I noticed performance, craftsmanship, and self-expression as the outlier similarities in all of them.
Which is why I coach (performance), am an entrepreneur (tons of skill development - craftsmanship), and help others master themselves, value creation, and productizing their knowledge - self-expression)
What the world rewards
If your heart’s task doesn’t create value for others…
It’s not big or deep enough.
Instead of studying markets, niches, etc.
Start with building what you want and need right now.
This is what Gary Vee means when he says "You are the niche".
There are 8 billion people in the world...
You won't be the only person who needs what you build as long as it solves a real problem for yourself.
What you’re willing to master
I use the word ‘willing’ here because mastery is a tough, lifelong pursuit.
But it’s the ultimate form of self-expression.
Once you’ve found your common threads, choose the 1 that lights you up the most without thinking.
Make sure it’s the one you’re willing to go ALL IN on.
Mastery won’t be easy…
But it will be fulfilling and purposeful.
Now that I’m pursuing my heart’s task…
I’ve never felt so aligned with what I’m building.
I’m building around what actually gives me life.
I wake up excited again.
My energy is back and stronger than ever.
Work feels like self-expression and not some obligation.
That’s how I know I’m back in alignment.
And best of all?
It challenges me.
That’s what I want for you.
So if something feels off in your life or business right now…
Don’t ignore it.
That feeling isn’t a problem.
It’s feedback.
Slow down and listen.
You might be closer to your heart’s task than you think.
